Our Services at True Search Listings – ASM

Since the beginning of pay-per-click, companies with the largest ad budgets dominated the top positions, raising bid prices and making it virtually impossible for small to midsize companies to achieve top positioning. To ensure relevancy, the search engines responded by implementing Quality Score. Quality Score is a dynamic criteria calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user’s search query.

Google is an algorithm, not a person.

Google’s job is to send you the most accurate traffic, based on your settings. Most businesses initially optimize or “set” their accounts based on generic assumptions, try to adjust them, but eventually “forget”. Google is an algorithm not a person. If you’re getting clicks and traffic, with no sales, it thinks it’s doing a great job.
The Obvious

If you’re budget is large enough, you’ll get sales.

The Not-So-Obvious

When companies setup their own campaigns they don’t realize that they’re actually being “graded” on account structure and perceived “relevancy” of their account by the Google Algorithm. If the account structure isn’t sound from the beginning, the search engines penalize you with higher bid prices and lower positioning which in turn, leads to higher cost per click and cost per conversion. You assume that these are the objective costs for bringing in business, but they’re NOT.
From scratch, TRUE SEARCH – ASM Marketing will optimize and manage all of your pay-per-click advertising. If you’re new to pay-per-click, your dedicated TRUE SEARCH – ASM Marketing PPC analyst will develop a relevant keyword list based on performance, not speculation, strategically structure your account to achieve optimal performance and install conversion and analytics tracking to monitor results.
Give me specifics

TRUE SEARCH – ASM Marketing Will:

1) Eliminate Wasted Spend: keywords have a wide range of match settings that bring you greater amounts of unwanted or “junk” traffic. These need to be optimized, constantly monitored and updated to eliminate wasted spend, increase relevant traffic and CTR. On average, Adwords customers currently waste between 25%-30% of their account.

2) Increase Your Quality Scores: Your Adwords account & keyword score based on backend criteria, that directly effects your bid prices and placement. This can entirely change the shape and budget of your account by hundreds and thousands of dollars!

3) Create New Ads With Direct Relevance: This can greatly effect your click through and conversion rates and has direct relevance to your QUALITY SCORE. Depending on how it’s implemented, can actually enhance your bid price over time. Well test ads for effectiveness and report results to determine through testing, the most relevant, effective ad text.

4) Optimize Content Network with Targeted “Theme Based” Campaigns: The amount of traffic flowing through these is tremendous and can eat a budget quickly even while seemingly showing good results. The end result is increased efficiency and ROI. Google has recently revamped the content network and increased opportunity for targeted leads. This is a great opportunity if optimized correctly!

5) Install and Monitor Conversion Tracking AND Google Analytics: To identify and make sure relevant traffic converts. You cannot have a successful account if you do not know where your money is going!
TRUE SEARCH – ASM Marketing Will Not:

1. Put you in a “set and forget” software program
2. Lock you into long term contracts
3. Completely rebuild your account recklessly, destroying your history and raising your bid prices.
4. Charge services based on increased traffic and clicks

Click Here for Pricing Information

While setup is vital, it’s only the first step. Search engine dynamics are constantly shifting and changing while your individual dynamics, customer base and products may shift as well. After the initial setup and optimization of your campaign, we will continue with our daily services of monitoring and adjusting your account in each of these 6 areas for peak performance and results.